It’s no news how the internet is now being used daily and frequently by billions of people to advertise their services/ businesses online, in other to get to more new people and customers to patronize them.
Instagram is one of the most used social media app worldwide that alot of people use daily. It has the best features for you to promote and advertise your business on the platform to the right people who will be interested in it.
Running a successful Instagram ad that converts and get you more customers is not a easy thing to do, that why we have taken our time to create this guide for you to follow.
This article will give you tips and guide on how to run Instagram ads for your business that will ensure good conversion results and successful without wasting your money on running ads only.
Instagram Ads and How it works
Instagram ads are paid or sponsored posts that promote people’s businesses, products, or services on Instagram and other Meta platforms like Facebook and Threads.
These ads can be stories, photos, videos, and reels. With Instagram ads, you can decide your who will see your ads (audience), how your ads will look (appearance), and where you will place the ads on Instagram stories, reels, inbox, feeds etc.
Requirement needed to run a Instagram ads
To be able to run a good and successful Instagram ads, you need to make sure you have the requirements, and you follow it carefully to the end:
- First, you need to make sure your Instagram is on business account mode
- Also you need to create a Facebook page for your business and linked it together with your Instagram account
- Also don’t try to boost post directly from Instagram app, instead you will be using the linked Instagram page with Facebook to run the ads
- If you have done all this already then you can goto your Meta ads manager and login with your account, click to log in: Meta Ads Manager.
Note: Running your ads through official meta ads manager provide more tools and features to use in getting better result in your ads campaign, so it advisable to only use it to run your ads.
How to use Meta ads manager to run Instagram ads campaign
Using Meta ads manger by Facebook to run your Instagram ads is the best way you can run a successful ads campaign for Instagram with good conversion in 2025. If you have not been doing so before, follow this guide to the end to learn more.
Read Also: How to run ads on Facebook: Best Method in 2025.
- Link your Facebook page and Instagram account together in other to be able to use meta ads manager correctly
- after you have done that goto official Meta ads manager website
- Login with your Facebook or linked Instagram account
- Then click goto ads manager, to enter the official ads manager by meta to create your ad
- After that, you will be taken to where you will select the type of campaign you want and where you want to run the ads (either on facebook or instagram).
How to create a instagram ads that converts with good conversion results (Tips to Follow)
To create a good and better Instagram ads, that converts and yield good result you need to make sure you follow and use the right tools on meta ads’ manager. in other to get a better result from your ad.
Tip 1: Set a campaign objective:
You must select the right objective for your campaign. The right campaign objective helps to create the right ads for your target audience and purpose of the ads.
For example, if you are trying to get people to know about your business Awareness is the campaign objective that best suits your goal. If you want to get people to see your website Traffic is the best to drive visitors to your website.
Other types of objectives include Sales which is best if you want to make sales for your business or services, leads is good if you just want to get people who will be interested in your business, and App promotion is based on promotions of apps. So make sure to choose the right objective based on what you want.
Tip 2: Make Use Of Audience Targeting:
You can use Instagram’s targeting tools to find the audience that is better suited for your products or services. The targeting tools help to decide who will see your ads by using demographic targeting options to focus on age, gender, location, interest, and behaviour for your audience.
There are different types of audience targeting options available which are Custom Audience, Lookalike Audience, and Detailed Targeting. You can also retarget your audience to allow the algorithm to target users that are already interacting with your brand and shows interest.
Related post: How to Create and Monetize a Facebook Page in Nigeria 2024
Tip 3: Good Ads Budgeting
Making use of a good ads budget for your ads will increase the chance of it getting to more people and creating more conversion for your campaign, because the higher your budget the more people see it. so make sure your ads budget has a good range of estimated clicks. And you may decide ti increase or reduce it later as times move on.
Tip 4: Using Eye-catching Images
Instagram is a platform for visual content. This implies that you will be overlooked fast if you upload unrelated photographs, poor-quality photos, or plainly dull photo advertising and graphics.
However, if you utilize attractive shopping advertising and high-quality photographs that highlight your products, you will attract potential clients and persuade them to buy.
Use high-quality photos of your products to increase sales. Did you know that on Instagram, pictures of individuals holding your product can increase buy intent by 70%?
It is also very advisable to snap a picture that show yourself with your products in the picture to build trust with your customer for the ads campaign.
Tip 5: Use High-quality Video Clip:
Consider making use of short videos (although depending on your service/ product type) or animations if you have the funds.
According to research, video ads receive up to 612% more comments and likes than image ads.
In your video, you should include customers’ review, probably a screenshot. Make sure all the visuals in your video are of high quality, and do well to make your video brief.
Incorporate all the necessary information into your video within that short time, make the first few seconds of the video eye-catching, to keep viewers watching till the end. Use a good sound background and make use of captions.
Tip 6: Ads placement
Ads placement helps you pick where your ads will show on the platform. It can be done manually (when you choose by yourself and automatically which is done by Meta Ad manager.
Read Also: How to create a Broadcast Channel on Instagram For Your Followers
According to research and people opinions, running your ads on Instagram feeds, reels, stories and explore generate more conversion than any other ads placement available for Instagram.
Tip 7: Make Use of The META Conversions API
Meta conversion API is used to track and monitor the performance of your ads, to known how well it doing with your website or business and if it’s really leading to conversion. You can install meta conversion API on your site using Facebook meta pixel and link it with your ads.
Tip 8: A/B Testing
It is difficult to determine what will work on Instagram because of its complex algorithm. With A/B testing, you can try two or more ideas to see what works. For example, you have two reels for a campaign, but you do not which will be favoured by the algorithm. A/B testing allows you to test both reels and see what works best for the campaign, with good results.
Tip 9: Tracking and Optimizing
You can use Instagram insights to monitor the impressions, clicks, and conversions that your ads are getting. Then make the adjustments and edit to make your ad effective. You can also view performance analytics regularly to see what needs to be optimized.
Additional Tips to try out:
In other, to get your audience’s enough attention that will make them want to click your ad, you have to make sure that the following creative elements are convincing;
Read Also: How LinkedIn Is Important For Personal Branding and Development
- High-quality visuals: Make sure your images and videos are edited professionally. You also need to have not only visuals that align with your brand but are appealing to your audience.
- Ads formats: Test different formats like images, video, reels, and carousel to see which format is appealing to your audience. Note that reels tend to have high engagement right.
- Engaging and clear ad copy: Another way to ensure a visual hook is by crafting copy that grabs attention. Write a copy that is clear and concise. Focus on the main offer or benefit of your brand.
Conclusion
By following these tips carefully, you should be able to create Instagram ads with good conversions result that will grow your business and services in 2025.
