With 3.065 billion monthly active users, Facebook’s popularity makes it one of the best social media platforms to build and grow your brand as a business owner, organization or public figure and also earn while doing so.
One of the ways to get started on your growth on Facebook and to generate income along the way is to create and monetize your Facebook page using different monetization methods.
This article is a guide on how to create and monetize a Facebook page in Nigeria.
What Is A Facebook page?
A Facebook page is a place on Facebook where artists, public figures, businesses, and organisations can connect with their fans or customers in a large way, with many features to promote their services.
How To Create A Facebook Page
- A Facebook page can only be created through a personal Facebook account. So create a Facebook account or login through an existing Facebook account.
- Click on the page menu.
- Click on create page.
- Type in your page name.
- Fill in the category that your page falls under.
- The next step involves entering your contact details.
- Customise your page by adding a profile picture and a call to action button.
Build And Engage With Your Audience
Before monetizing your page, you need to create a content strategy on the type of contents to deliver to build up your followers list. Here are a few tips;
- Create a content calendar and post regularly.
- Mix up your content types. Create both image and video contents, engagement polls and live streams.
- Engage with your audience by responding to comments and messages.
- Run a Facebook Ad to increase your brand visibility.
Read Also: Facebook Ads Or Google Ads: Which One Is The Best For Business Advertisement
Facebook Page Monetization, What is it?
Facebook page monetization refers to the different ways you can earn money from the content and activities on your Facebook pages.
Benefits of Monetizing Your Facebook Page
- You can earn money from your contents, products, and interactions with audience.
- Using Facebook monetization tools like in stream ads and Facebook shops helps to increase your brand visibility.
- Monetization can motivate you to consistently create contents. Knowing you will be earning from it will trigger you to invest time and resources in developing engaging contents.
Requirements For Facebook Monetisation in Nigeria
- Have a Facebook page.
- To monetize your page you must comply with Facebook page terms.
- Have a required minimum number of followers, this varies according to monetisation method.
- Generate a certain amount of video views in the last 60 days( for in-stream ads).
- Be located in a country where Facebook monetisation is available.
- Strictly follow Facebook content guidelines that include sharing authentic contents, avoiding content that is violent and sexually explicit, contents that promotes hate speech and others.
Facebook Monetization Methods
Facebook offers different monetization methods for eligible content creators in Nigeria. They include;
- In-stream Ads: This involves including ads in your videos. To use this method, you need to have a well-established presence with 10,000-page followers.
- If you are a blogger looking for a new way to make money, you can generate cool cash through ads in your articles. You can sell ads directly or use Facebook to automatically place ads within your article.
- Through Subscription: Place a subscription at the centre of your story and offer contents to paying subscribers.
- Collaborate with brands for sponsored contents.
- You can earn money from viewers purchasing stars during live streams.
How To Monetize Your Facebook Page
1) For In-stream Ads
- Open your page in Meta Business Suite in a web browser.
- Click All Tools in the menu bar to the left.
- Click Monetization.
- Check your eligibility below “Status.”
- Click Start Setup.
- Agree to terms and conditions
- Click Set up payment account.
- Follow the instructions to connect a payment method.
- Submit your page for review.
2) For Fan Subscription
- Open your page in Meta Business Suite in a web browser.
- Click All Tools in the menu bar to the left.
- Click Monetization.
- Click Set up in the window for subscriptions. This will start the process of setting up a subscription.
- Review and agree to the Facebook fan subscription creator terms. Read through the terms and click the option to agree to the Facebook terms.
- Set up a payment method. You can add a bank account, credit or debit card, or PayPal.
- Choose a subscription price.
- Select the benefits you want to offer subscribers.
- Click Save.
3) Using Facebook Stars For Monetization
Turn on professional mode for your account.
- Click your Facebook profile picture to display the drop-down menu.
- Click your Facebook profile picture again to view your profile.
- Click the icon with three dots (⋯) in the upper-right corner.
- Click Turn on professional mode and click Done.
Once you turn on professional mode, use the following steps to enable Stars.
- Open your page in Meta Business Suite in a web browser.
- Click All Tools in the menu bar to the left.
- Click Monetization.
- Click Start set up under “Tools to try.”
- Click Next.
- Review the terms and conditions.
- Click Agree to terms.
- Click Submit for review.
Set up a payment account
- Open your page in Meta Business Suite in a web browser.
- Click All Tools in the menu bar to the left.
- Click Billing & Payments.
- Click Payment settings in the menu to the left.
- Click Add payment method.
- Select your region, currency, and timezone information and click Next.
- Select a payment method and click Next.
- Fill out your payment method information and click Save.
For Branded Contents
- Open your page in Meta Business Suite in a web browser.
- Click All Tools in the menu bar to the left.
- Click Monetization.
- Click Enable Tag.
- Find brands to partner with.
- Post branded content.
How To Check If Your Page Is Eligible For Monetization
To check if your Facebook page is eligible for monetization, you can do it in a few steps. But first, if your contents must meets Facebook’s Partner Monetisation Policies.
After that,
- Go to the Meta Business Suite. On your desktop
- Login with your Facebook account.
- Look for the column on the right side and click on “Monetization”. This will take you to the “Overview” section, On the page, you’ll see a list of monetization tools that you are eligible to use. Click Set up to get started using a tool.
- Make sure all your account details are correct when setting it up, then click “Set up Monetization”. Facebook will then send you a confirmation email about enabling monetization on your Page.
FAQs On How To Monetize a Facebook Page
How many followers do I need to monetize my Facebook page?
The number of followers required to get your page monetized differs according to the monetization method.
In-stream ads: Minimum 10,000 followers
Subscriptions: Minimum 10,000 followers
Brand Collabs Manager: Minimum 10,000 followers
How long does it take to get my page monetization approved?
There’s no specific time frame. Once you apply, Facebook will review your application to check if you meet the eligibility criteria and get back to you.
How much does it cost to monetize a Facebook page?
There’s no fee attached to Facebook page monetization. All you need to do is to meet the eligibility criteria.
Can Facebook revoke my monetization eligibility?
Yes! This can happen if you violate Facebook policies, lose the required number of followers or fail to keep up engagement with your page.
Conclusion
As a Nigerian creator, one of the easiest ways to turn your online presence into a money-making machine is to monetize your Facebook page. Now all your efforts can be rewarded.
All you need to do is make sure you have all the requirements checked, and you are good to go start making money from facebook in nigeria.
