How to run ads on Facebook: Best Method in 2024
Facebook ads are paid post or promotions that individuals or businesses paid for to show up on people’s Facebook feeds and it related platform, for example, Instagram.
Facebook ads help individuals or businesses to reach specific group of people or audience base on demographic, interests, behaviors, location, etc. Facebook ads looks like normal post but it has a Sponsored label attached to it.
How Facebook ads works
Facebook ads works in simple terms:
- You can choose what you want to promote like product, service or event
- You can decide who to see the ads by setting certain options like location or interest
- You can also set a budget, i.e. how much you want to spend, and your ads will be shown to people within the budget
- You can also track the result of your ads, so you know the number of people that saw your ads or clicked on it
So, running ads effectively on Facebook in 2024 has to do with optimizing your campaigns, using the platform’s latest features and tools to reach the right audience.
The best method to run ads on Facebook is through Facebook Ads Manager. It is the most effective way to run ads because it gives powerful customization, targeting options and advanced analytics.
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How to run ads on Facebook using Facebook Ads Manager.
Here is a step by step guide on how to run ads using Facebook Ads Manager.
Step 1: Set Up a Facebook Business Page
To start running ads on Facebook, you need a Facebook Business Manager account. To create a Business Manager account:
- 1. Go to business.facebook.com.
- 2. Follow the instructions to set up your business details.
Step 2: Define Your Advertising Goal
After creating your business manager account, start by creating an ad. To do this, log into your Ads manager and you will see your dashboard. Click on the Create button to create a new ad or campaign
After clicking on the create button, choose your campaign objective based on the things you want to achieve.
Facebook provides several options, which includes:
- Awareness: Increase your business or brand awareness or reach more audience
- Traffic: Drive traffic, engagement or video views
- Sales: Encourage actions like sales, app installs or sign-ups.
Make sure to Choose the objective that aligns with your business goal.
Step 3: Set your Budget and Schedule
The next step is setting your budget and schedule. You can choose to set a daily budget i.e. the amount you want to spend per day. Daily budget allows you to run your ads continuously throughout the day.
Also you can set a lifetime budget which allows you to run your ads for a fixed or specific period of time. You can start small and then increase the budget once you understand what works for you.
You can also schedule your ads to run continuously or during specific times when your audiences are most active
Step 4: Identify Your Target Audience
The next step is to identify your target audience. Facebook Ads Manager allows proper audience targeting. You can use the following ways to define the kind of audience you want:
- Location: You can select specific cities or countries you want your audience from
- Demographics: You can limit your audience to specific age, language and even choose the gender you want to engage
- Interests: You can include some hobbies, behaviors, and other interests that will get your targeted audience
- Custom Audiences: You can make use of email lists or engage with website visitors.
- Lookalike Audiences: Target people that are similar or resemble your best customers
The more specific you are with your audience, the better your ads will perfom.
Step 5: Choose Your Ads Placement
The next step is choosing where your ads appear i.e. ads placement. You can choose automatic placement, where Facebook decide to show your ads or you can choose for yourself (Manually).
As a beginner, for your ads to reach a lot of audience, you can make use of automatic placements. Later, you can review your ad performance and decide to choose your placement manually for better optimization.
Step 6: Design Your Ad
The next step is to create and design your Ad. Create visually appealing ads that resonate well with your audience. Facebook Ads Manager has several formats that aligns with your campaign objectives.
Some of the Formats available are:
- Image Ads: These are Facebook most basic ads format. Individuals or business owners can promote their business or product by using single images. Image ads is perfect for showcasing products.
- Video Ads: This is just like image ads but people or business owners make use of videos to promote their business or products. Video ads can be as long as 240 minutes but it is advisable to use shorter videos because they are more engaging than longer ones.
- Carousel Ads: Carousel ads make use of multiple images or videos that audience can easily swipe through. Each of the videos or images has it own link, description and headline.
- Slideshow Ads: These format allows images (up to 10) or single videos to be played in slideshow format. This format is a great alternative to video ads and it is suitable for people or business owners that have little to no experience on video making
- Collection Ads: These formats allows individuals or business owners showcases a collection of their products. These format is ideal for e-commerce.
After creating your ad, preview how it will look on different devices (mobile and desktop) and placements (Facebook, Instagram).
Step 7: Submit and Monitor
Once you are done creating and designing your ad, click the Publish button. Facebook will review your ad to ensure it meets their guidelines.
After your ad has been approved, your ad will go live, and you can track its performance in the Ads Manager by monitoring metrics like reach, clicks, and conversions.
As your ads is running, you can monitor its performance in Ads Manager and adjust your audience, budget, or creative elements based on the results.
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Conclusion
In conclusion, running Facebook ads in 2024 is a great way of reaching targeted audience, advertising and expanding your business. By making use of the features available in Ads Manager, you can create targeted and attractive ads that brings good results.
Whether you want to increase brand awareness, generate leads or boost conversion, the important thing is to continuously monitor and optimize your campaign and ads for better performance. With the right strategy, Facebook ads remain an essential.