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Facebook Ads Or Google Ads: Which One Is The Best For Business Advertisement

There is no doubt that the number of people using smartphones and other mobile devices connected to the internet are increasing and getting larger day by day.

As the amount of internet users increases, so does the number of online purchases increases too. If you are not marketing your products to people online, you are surely missing out on a lot of sales.

This is why Facebook Ads and Google Ads have become an important aspect of online businesses marketing.

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What’s Facebook Ads

Facebook advertising refers to the act of paying for targeted advertising to potential customers for your product or service on Facebook. This ad can be created in different formats such as images, videos or carousels. They can appear on user’s feeds, stories, messenger, marketplace and others.

Facebook ads are targeted to user’s based on their location, demographics and profile information. After creating an ad, you set a budget and bid for each click of thousand impressions that your ad will receive.

Tips For Creating & Running A Successful Facebook Ad

  • Target your ad – Create a buyer persona behaviour based on location, age, gender, interests, connections, relationship status, languages, education, and workplace. Use this buyer persona as your target audience when creating your ad.
Facebook Ads Or Google Ads: Which One Is The Best For Business Advertisement
  • Use visually appealing quality images, preferably containing faces of people that resemble your target audience. If the image contains a text, make sure it is clear and readable.
  • Write a great ad copy to entice your customer.
  • Create desire by adding a product discount or a limited time offer.
  • Add a call to action.
  • Create a realistic Ad budget.
Facebook Ads Or Google Ads: Which One Is The Best For Business Advertisement
  • Track your Facebook Ad performance with conversion Api.

Pros And Cons While Running Facebook Ads

Pros Of Running Facebook Ads

  • Facebook Ads help you to target your product or services to potential customers who would be interested in your product based on their location, gender or interest.
  • With so many users on Facebook, you can reach more people and gain more followers in one space.
  • Facebook optimizes your Ad to use the best-performing one, so you gain valuable information as to what type of advertising content works and what doesn’t.

Cons Of Running Facebook Ads

  • As Facebook advertising continues to evolve and improve to meet the demands of business owners and customers. it will most likely increase in cost. If you have a limited marketing budget, it can become difficult to use Facebook advertising for your practice on a regular basis.
  • You can only reach Facebook users.
  • Facebook is very popular for the promotion of products. Advertisers from all over the world wants to use it. Nowadays, competition is so fierce that it’s difficult to find a business that doesn’t advertise on Facebook.

Watch the video below on how to run a Facebook Ad step by step

What’s Google Ads

This is Google online advertising program. By using Google Ads, you can promote your business, raise awareness, and increase traffic to your website.

Google Ads is focused on keywords, the words that people are most likely to use when searching for a particular product. When advertisers create a Google Ads or search campaign, they create it with a specific offer and choose a list of keywords that are relevant to the offer.

Note: That There Are Different Types of Google Ads

Diffrent Type of Google Ads

1. Google Search Ads

These are text-based ads in search result pages (SERPs) on Google.

Facebook Ads Or Google Ads: Which One Is The Best For Business Advertisement

2. Google Display Ads

This serves visually engaging Ads on the Google Display Network. This display network helps you reach people as they browse millions of websites,apps, and Google  owned properties.

3. Google Shopping Ads

Google shopping Ads uses your product data to decide how and where to show your Ads. Product data submitted through merchant center contains details about the products you sell, these details are used to match a user’s search to your ad.

4. YouTube Ads

This involves creating a video, a text, or display Ad that appears before and during videos streaming on the platform.

Facebook Ads And Google Ads, Which Is Better For Business Advertising

Tips For Creating A Successful Google Ad

  • Understand your audience.
  • Focus on your advertising goals.
  • Allocate budget based on performance
  • Use location targeting when applicable
  • Place relevant keywords in your Ad campaign

Pros And Cons Of Google Ads Campaign

Pros Of Running Google Ads Campaign

  • Google Ads offer unparalleled reach creating visibility for your business.
  • It allows users to target their Ads to a specific demographics.
  • Google Ads provides detailed insights and analytics to measure the effectiveness of advertising campaigns. 
  • With Google Ads, advertisers have full control over their ad campaigns. They can customize ad formats, ad extensions, and ad scheduling based on their business objectives.

Read Also: Why SEO is important for your business & Website in 2024

Cons Of Running Google Ads Campaign

  • Due to how Google Ad is popular, competition among advertisers can be intense, especially for highly competitive industries or popular keywords. 
  • It is expensive to run.
  • While Google Ads can drive immediate traffic to a website, it does not contribute to organic search rankings. Google Ads relies on paid advertising. 

Watch the video below on how to get started with Google Ads

Facebook Ad and Google Ad, Which One is Better For Advertising

Choosing between Facebook Ads and Google Ads will depend on alot of factors. They include;

Campaign/Advertising goals

What are your campaign/advertising goals? Do you want to make more sales as quickly as possible? If yes, Google Ads is your best bet. If you are looking to create brand awareness, to get your brand recognised, Facebook Ads is the better option.

Your Niche Industry

Facebook Ads often work better for B2C businesses, especially for less expensive items. This is because people will impulsively buy your item after being exposed to them regularly. Google Ads can be used for both B2B and B2C businesses.

Also consider which stage of the buyer’s journey you are trying to target. Google Ads works best for bottom of the funnel prospects while Facebook Ads works for attracting top of the funnel prospects.

Advertising Budget

Google Ads is more expensive compared to Facebook Ads. This is because of its popularity, competition for keywords and its ability to target a large pool of audience. Facebook Ads is cheap but has a smaller reach.

So consider your advertising budget. Do you have the money to invest in Google Ads or is Facebook Ads more affordable for you. Examining your budget will help you set realistic budget goals.

Read Also: Top 5 Loan Apps In Nigeria 2024, For Quick Loan Offer

Conclusion

Choosing between Facebook Ads and Google Ads depends on several factors including your target audience, the industry you specialize in, and your specific business goals. Facebook Ads are typically better for businesses aiming to engage with a highly targeted audience through social interactions and visual content.

On the other hand, Google Ads are often more effective for businesses looking to reach a broader audience actively searching for specific products or services. Understanding the strengths and unique features of each platform will help you make an informed decision that aligns with your marketing strategy and objectives.

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Judith

I'm a content writer, ghost writer, a story teller and a content strategist. I craft compelling narratives that is sure to capture your audience's attention. My narratives are relatable, creating an immediate connection between the reader and the content. My ability cuts across various contents, whether it's a blog post, an article, a social media post or story telling for a marketing campaign.

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